(INDEX — 2010 / 2026)
Frederik Spahrkaes — VP, Group Design Director working at global scale across brand systems, service & AI products.
Frederik Spahrkaes — VP, Group Design Director working at global scale across brand systems, service & AI products.
SELECTED WORK
01
A global design system for the world's largest consumer electronics brand.
A global design system for the world's largest consumer electronics brand.
A ground-up redesign of Samsung's global digital presence — a single design language spanning fifty markets, ten product categories, and half a billion monthly visitors.
02
Designing an Apple Watch travel companion for Lufthansa passengers.
Designing an Apple Watch travel companion for Lufthansa passengers.
An Apple Watch app that helps Lufthansa passengers throughout their journey, surfacing boarding countdowns, travel details, weather, and essential information exactly when it's needed.
03
A purpose-led website redesign for a brand watched by billions.
A purpose-led website redesign for a brand watched by billions.
Rebuilding Dove.com around the brand's real-beauty commitments — a global publishing platform that had to hold clarity, trust and inclusivity at every scale.
Rebuilding Dove.com around the brand's real-beauty commitments — a global publishing platform that had to hold clarity, trust and inclusivity at every scale.
04
Designing a luxury e-commerce experience for David Yurman.
A redesign of David Yurman's Wedding & Engagement experience across key digital touchpoints, including an immersive Diamond Education experience, elevating the luxury shopping journey.
