(ABOUT)
A designer from Germany, a design director in New York, building digital work at global scale.
A designer from Germany, a design director in New York, building digital work at global scale.
Originally from Germany, I’m a VP, Group Design Director based in New York — specializing in digital product, platform, and experience design.
Originally from Germany, I’m a VP, Group Design Director based in New York — specializing in digital product, platform, and experience design.
Over the last 16 years I’ve led design for global brands including Samsung, Lufthansa and Dove, building thoughtful digital experiences that connect business goals with real user needs. My work on the Lufthansa Apple Watch app was developed in close collaboration with Apple in Cupertino — one of a small number of European launch partners.
My focus is craft that holds up under pressure, and leadership that leaves teams stronger than I found them. I build the conditions for great design — the teams, the systems, the standards — then get out of the way so the work can be its best.
SXSW Speaker
SXSW — Design for the Apple Watch
Frederik has earned over 18 awards
One Show Award — Bronze Pencil
German digital Award — Gold
Creative Circle Awards
iF Design Awards
W³Award - Best Visual Design Aesthetic